Of course your credit union has a website. How could it not? In today’s world, every organization needs to have a web presence. But is it enough to just have a piece of online real estate? To post a website and forget about it for a year or more hoping it serves a purpose beyond simply being there? Or, should you expect more from your website in a world where social media conversations dominate the online space and your audience is accustomed to higher levels of engagement? In fact, what can you expect your web presence to accomplish?Friday, 23 January 2015
Is Your Web Content Doing Its Job?
Of course your credit union has a website. How could it not? In today’s world, every organization needs to have a web presence. But is it enough to just have a piece of online real estate? To post a website and forget about it for a year or more hoping it serves a purpose beyond simply being there? Or, should you expect more from your website in a world where social media conversations dominate the online space and your audience is accustomed to higher levels of engagement? In fact, what can you expect your web presence to accomplish?
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Without trying to minimize that work, here is an approach that will turn that process into a science and help you curtail the amount of time you spend updating your web or social media content. To begin, you will need to define these three critical factors unique to your credit union:
ReplyDelete1- Your audience
2-The purpose your content serves
3-What to say and how to say it